The ability to access the minds of clients to gather feedback is something that every business values very highly. The capacity to do this and not aggravate the client whilst doing so is also of great importance to every business. If the business can extract accurate and valuable information from its clients while in the process actually improving client interaction then it can honestly say that it has achieved the best of all worlds.
Well, the ability to build better client relations while accessing their innermost thoughts is now possible. And it is due to the development of new user-friendly technologies that have found incredibly quick and comprehensive consumer acceptance. Smartphones, tablets, and more recently, phablets have found their way into the hands, homes, and hearts of an incredible number of consumers who were not and are not particularly techno savvy. The ease of use of these instruments coupled with the plethora of apps that have been developed to complement their use has seen them achieve unimagined market acceptance.
And it is these devices when paired with a mobile survey application, or mobile survey apps as they are affectionately known, that have provided businesses the opportunity to survey clients in a friendly atmosphere therefore ensuring the receipt of accurate data whilst simultaneously improving client interaction.
In the past the two ways of survey clients were phone surveys and door-to-door surveys. Yes, I can picture you rolling your eyes even on the other side of the world as that is the universal response to these traditional forms of client interaction. In short, rather than gathering accurate information and generating good client-business interaction they achieved just the opposite. Clients hated the intrusion and usually responded accordingly with their responses – that is when they were actually polite enough to accede to a survey request.
Compare this to a survey with a mobile survey app. The surveyor can accurately gauge the target market as they are visible to the surveyor. For example, survey targets between the ages of 30-45 interested in buying jewelry can be approached by the surveyor in an unthreatening environment such as outside the jewelry store at the mall. The use of a smartphone or tablet not only enables the surveyor to present the survey in a manner that was previously impossible, such as showing commercials or accessing data in real time over the Net. Also, the mobile device acts as a prop to disarm the surveyed party who is no doubt familiar and comfortable with such a device.
At the times when surveys were answered through the phone or door to door, the customers would not always answer how they really felt, because there is someone on the other side who could judge them. Today when answering through a mobile or tablet, it is much easier to get true answers which eventually benefits the customers.
Consequently, the mobile survey app presents your business in a good light, ensuring an accurate flow of information and making a positive impression on your clients.
John Unger | Tablet Enthusiast
Jan 28. 2013
I’ve used a mobile survey app on an iPad at a vendor fair, and in my experience it was a tremendous help. The durable medical equipment field is almost aggressively anti-tech when it comes to office support (In 2013, they send more faxes than almost any other industry that hasn’t gone extinct), so I found that office managers and personal assistants at the fair were so mesmorized by using a 1st generation iPad that they agreed to take my company’s survey without any fuss whatsoever, kind of like flicking a lighter on and off in front of a group of cavemen:)